Don't just report numbers. Start telling the story behind them.
The data tells you what happened. Interpretation tells you what to do next.
If you've ever stared at a chart thinking "okay, but is this good?", this free framework is like someone finally turning the lights on. Walk into every meeting with confidence, not guesses.
Know which metrics matter at each stage of the funnel
Explain performance so your boss or clients actually get it
Turn a pile of numbers into a clear next move
Ready to level up your confidence and your results
WHAT’S INSIDE
A simple framework for reading your data
1.
Know what matters
Pick the metrics that actually count at each stage of your funnel.
2.
Read the story
Learn what your numbers are actually telling you, beyond the surface.
3.
Avoid the misreads
Sidestep the common misinterpretations that trip marketers up.
4.
Is this good?
Benchmark your results so you know what's strong and what's not.
5.
Explain it simply
Translate performance into plain language your boss or clients get.
6.
Decide what's next
Turn every insight into a confident, data-backed next move.
Who is this guide for?
This resource is for generalist and in-house marketers, freelancers and business owners who want to finally turn those report numbers into action.
Our framework will help you…
Understand which metrics matter at each stage of the marketing funnel
Avoid common misinterpretations
Explain performance in a way your boss or clients actually understand
Feel confident when someone asks, “So… what happened this month?”
Move from “showing the numbers” to leading strategy
Hi, we're Sara & Maddie 💙
WHO’S BEHIND IT
We're the duo behind Harsh Marketing. We started as agency besties, one strategist, one designer, and learned analytics the hard way so you don't have to.
Now we make marketing data make sense, minus the stress and late-night panic.
Consider us your analytics besties.
LOOKING FOR MORE?
Pick your path.
🎓
Flagship Course
Marketing Analytics: Strategy & Reporting Foundations
One clear system from what to track, to dashboards, to reporting that actually gets listened to. Built by marketers, for marketers.
🎓
Coming Soon
Plug-and-Play Reporting Template
A reusable Looker Studio dashboard you can connect, brand, and send to clients in minutes. No more building reports from scratch.