DATA-DRIVEN MARKETING
The room changes when you know your numbers.
Build the confidence to measure your marketing, prove what's working, and influence the decisions that move your career or business forward.
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GA4 Setup 💙 Looker Studio Dashboards ⚡️ GTM Tracking 💙 Campaign Analytics ⚡️ Marketing Reporting 💙 Data Strategy ⚡️ Analytics Coaching 💙 UTM Frameworks
⚡️ GA4 Setup 💙 Looker Studio Dashboards ⚡️ GTM Tracking 💙 Campaign Analytics ⚡️ Marketing Reporting 💙 Data Strategy ⚡️ Analytics Coaching 💙 UTM Frameworks
HOW WE CAN HELP
Pick your path.
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Flagship Course
Marketing Analytics: Strategy & Reporting Foundations
One clear system from what to track, to dashboards, to reporting that actually gets listened to. Built by marketers, for marketers.
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Coming Soon
Plug-and-Play Reporting Template
A reusable Looker Studio dashboard you can connect, brand, and send to clients in minutes. No more building reports from scratch.
We give you the tough love your marketing needs. 💙
WHY “HARSH”?
We're Sara and Maddie.
The duo behind Harsh Marketing.
We started as agency besties (one strategist, one designer) with a shared obsession: getting clients real results.
We've run campaigns, written copy, launched websites, and managed ads. But the thing that consistently made our work stronger? Analytics. Now we teach others how to do the same.
✔️ Delivering harsh truths that level up your marketing ⚡️
✔️ Making data accessible so it becomes part of your everyday toolkit 📊
✔️ Empowering you with skills to prove your impact 💙
Your Boss Has Opinions.
Your Data Has Answers.
Every marketing team has opinions.
"I think Facebook isn't worth it."
"Let's just boost instead of having an ads strategy."
"Our competitor is doing it."
Without data, every opinion sounds equally convincing.
But when you know your numbers, the conversation changes.
Instead of:
"I think..."
You can say:
"This campaign generated 42% more qualified leads."
"Visitors are dropping off here."
"This channel has the highest conversion rate."
This helps you….
Build trust because your recommendations are backed by evidence.
Make a stronger case for bigger budgets and new ideas.
Earn recognition for the impact you're making.
You create measurable results that strengthen your portfolio, attract better clients, or help you land your next role.
Harsh truths,
practical resources. 📊
DOWNLOADABLE RESOURCES
A marketer’s guide to measurable results
Struggling to explain what’s working in your marketing, and why? This guide is your starting point. Learn how to track the right data, spot what’s missing, and confidently prove the impact of your marketing.
Beyond the metrics: interpretation framework
If you’ve ever stared at a chart thinking, “Okay but… is this good?” this guide is going to feel like someone finally turned the lights on. Learn how to read results, find insights, and turn data into decisions.
UTM tracker template
Stop guessing where your traffic is coming from! Use this template to organize your UTM links, compare campaign performance across platforms, and finally prove what’s actually working.
Questions, answers.
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Marketing analytics is how you stop guessing and start making smarter decisions. It’s the practice of collecting, measuring, and interpreting data from your marketing channels so you know what’s working, what’s not, and where to focus your energy.
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The ones that actually matter:
What channel is bringing the highest quality leads?
Why are people dropping off before converting?
What’s the ROI on our recent campaign?
Our traffic is growing, so why are conversions flat?
What should we double down on next quarter?
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We break marketing analytics into three key stages:
1. Data collection: We set up tools like GA4 and Google Tag Manager to track the right actions – form submissions, scrolls, button clicks, video views. If it matters to your goals, we’ll track it.
2. Reporting (Dashboards): We build a custom dashboard in Looker Studio to visualise your data. It updates automatically and gives you one place to monitor all your marketing efforts like your website, socials, and ads.
3. Interpretation: Here’s where the gold is. We help you understand the numbers and translate them into strategy. You’ll get annotated reports or live calls to walk through insights like:
• Why leads dropped after your launch
• Which platform brought the highest quality traffic
• What content is actually converting -
A dashboard is your central hub for marketing data – basically a live digital analytics report. Instead of clicking through 10 different platforms or messy spreadsheets, you get one clean, visual report that updates automatically.Most dashboards take 2–4 weeks to build, depending on your setup. We’ll give you a clear timeline at the start, so you know exactly what to expect.
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Yes – and we love doing it! We don’t just hand you a report and walk away. We explain what it means and what to do next. We help answer questions like:
Which landing page is converting best?
Are these clicks turning into leads?
What’s slowing down our funnel?
This is part of our Interpretation service (and our favourite part, tbh).Item description
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We track performance across your website, paid ads, email, and social media. We work with tools like:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio (dashboards)
Google Tag Manager (GTM)
Email platforms and social insights tools
If you’re using something else, just ask. We’ve likely worked with it.
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Marketers, directors, freelancers, web designers, developers, business owners… basically anyone who wants to make data-backed marketing decisions. If data touches your job, we can help.
Let's untangle your analytics. 💙
Whether you’ve got a question, want to work together, or just need help untangling your analytics setup, we’re here. Drop a note at hello@harshmarketing.co and we’ll get back to you ASAP.