DATA-DRIVEN MARKETING
Ready to make marketing analytics make sense?
Free resources , done-for-you services and upcoming courses designed for marketers, freelancers and business owners.
What is marketing analytics?
Marketing analytics is how you track, measure, and understand what’s working (and what’s not) in your marketing.
Basically, it helps you answer questions like:
Are people actually clicking on our ads?
Which social post brought in the most sign-ups?
How long are visitors staying on our site?
Which campaign led to the most donations/sales/sign-ups?
“The harsh truth? Guessing is expensive. Data gives clarity.”
How does analytics work?
Analytics involves collecting data from your marketing platforms (like Google Analytics, Meta Ads, email platforms, etc.), and using that data to...
⚡ Spot trends
⚡ Identify what’s driving results
⚡ Make smarter marketing decisions
Without marketing analytics, you're just guessing. With it, you're making moves based on real evidence. 💙
How we can help
FREE Data Collection Starter Guide 📘
Feeling overwhelmed with how to collect data? BEEN THERE.
In this free guide, Data Confidence in 10 Minutes, you’ll learn how to get the most critical tools in place so you can:
Ensure that your web, social, and ads data tracking is set up correctly
Lay the foundation for smarter, data-driven decisions
Personalized Analytics Coaching 💭
Solve your analytics challenges with personal support. In this 1:1 session, we’ll help you:
Uncover your technical roadblocks and opportunities
Develop a plan to track and report on the data you need
Done-for you Analytics Services 💻
Don’t want to do your analytics yourself? We've got you.
Our done-for-you services can cover the following:
Data collection setup and tracking (GA4, GTM)
Reports and dashboards (Looker Studio)
Interpretations to help you actually make sense of your data
Why “harsh marketing”?
We give you the tough love your marketing needs.
We’re Sara and Maddie – the duo behind Harsh Marketing. We started out as agency besties (one strategist, one designer) with a shared passion for helping clients get real results.
We’ve run campaigns, written copy, launched websites, and managed ads. But the one thing that consistently made our work stronger? Analytics.
Now, we teach marketers, freelancers, and business owners how to track what matters, build reports that make sense, and use data to pitch better ideas, close more deals, and grow with confidence.
We believe in:
Delivering harsh truths that level up your marketing ⚡️
Making data accessible so it becomes part of your everyday toolkit 📊
Empowering you with the skills to use data to prove your impact 💙
Frequently asked questions
You've got questions, we’ve got answers (backed by data) 😉
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Marketing analytics is how you stop guessing and start making smarter decisions. It’s the practice of collecting, measuring, and interpreting data from your marketing channels so you know what’s working, what’s not, and where to focus your energy.
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The ones that actually matter:
What channel is bringing the highest quality leads?
Why are people dropping off before converting?
What’s the ROI on our recent campaign?
Our traffic is growing, so why are conversions flat?
What should we double down on next quarter?
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We break marketing analytics into three key stages:
1. Data collection: We set up tools like GA4 and Google Tag Manager to track the right actions – form submissions, scrolls, button clicks, video views. If it matters to your goals, we’ll track it.
2. Reporting (Dashboards): We build a custom dashboard in Looker Studio to visualise your data. It updates automatically and gives you one place to monitor all your marketing efforts like your website, socials, and ads.
3. Interpretation: Here’s where the gold is. We help you understand the numbers and translate them into strategy. You’ll get annotated reports or live calls to walk through insights like:
• Why leads dropped after your launch
• Which platform brought the highest quality traffic
• What content is actually converting -
A dashboard is your central hub for marketing data – basically a live digital analytics report. Instead of clicking through 10 different platforms or messy spreadsheets, you get one clean, visual report that updates automatically.Most dashboards take 2–4 weeks to build, depending on your setup. We’ll give you a clear timeline at the start, so you know exactly what to expect.
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Yes – and we love doing it! We don’t just hand you a report and walk away. We explain what it means and what to do next. We help answer questions like:
Which landing page is converting best?
Are these clicks turning into leads?
What’s slowing down our funnel?
This is part of our Interpretation service (and our favourite part, tbh).Item description
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We track performance across your website, paid ads, email, and social media. We work with tools like:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio (dashboards)
Google Tag Manager (GTM)
Email platforms and social insights tools
If you’re using something else, just ask. We’ve likely worked with it.
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Marketers, directors, freelancers, web designers, developers, business owners… basically anyone who wants to make data-backed marketing decisions. If data touches your job, we can help.
Let’s talk data-driven marketing
Whether you’ve got a question, want to work together, or just need help untangling your analytics setup, we’re here. Drop a note at hello@harshmarketing.co and we’ll get back to you ASAP.
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Delivering the tough love your marketing needs
💙 Delivering the tough love your marketing needs