Helping you become that data-driven marketer.
Because apparently, clean data is our love language. Whether you’re just getting started, levelling up, or want someone to do it for you, we’ve got you.
Bold of us to assume the target audience isn’t our boss.
Cool. But marketing isn’t about you, it’s about your audience. We’ve tested things we were convinced would flop that ended up outperforming everything else. So before you rule something out based on a feeling, test it. Then let the data decide.
From messy data to decisions you can defend.
Paid traffic showing up as “direct”? Instagram tracked five different ways?
We get GA4, Tag Manager and your UTMs set up so the right actions are tracked, consistently.
Rebuilding the same report from six platforms every month?
We help you pull everything into one place that updates itself, so reporting stops eating your week.
Got the numbers, but not sure what they mean?
We help you turn them into answers: which channel brings the best leads, where people drop off, and what to do next.
So your next conversation with Peter goes a little differently.
Sorry, Peter. We’ve got receipts.
DIY it, get unstuck, or hand it over.
Free guides and templates
Not sure where to start? Steal our starter guides and frameworks and get your tracking foundations sorted.
Reporting and tracking templates
Stop rebuilding reports. Start building systems. Our report template and UTM tracker: build once, reuse every month.
1:1 analytics consultations
Overthinking it? Bring us the messy tracking, confusing reports, or “why is GA4 doing that?” question. We’ll dig in with you.
Done-for-you analytics
Unfortunately, the UTMs aren’t going to organize themselves. Buy a bank of hours and we’ll do the hands-on work for you.
We deliver the tough love your marketing needs.
Harsh Marketing was born from a shared passion for making data-driven decisions between two marketing agency besties: a strategist and a designer 👯♀️
This duo bonded over being straight with clients about results, always telling the truth, and having the guts to say things that clients might not want to hear. This was the catalyst for all things “harsh”.
As their work evolved, one thing stood out. The biggest wins (and happiest clients) came when analytics led the way. Data became the ultimate tool for backing up bold ideas and driving better decisions.
The next step was clear. They wanted to share this discovery and make analytics less intimidating for the everyday marketer. The goal? Help freelancers, consultants, agencies and in-house marketers use data the same way they do: to empower clients, pitch new projects, upsell their work, and make better marketing decisions.
If data touches your job, we can help.
Freelancers
Show clients what your work did, and make the case for the next project.
Consultants
Back up your recommendations with numbers, not just experience.
Agencies
Report across clients without rebuilding the same deck every month.
In-house marketers
Walk into the meeting with Peter, and the numbers to answer him.
Which channel brings the highest quality leads, why people drop off before converting, what the return on a campaign was, why traffic is growing while conversions stay flat, and what to double down on next quarter.
In three stages. Data collection: setting up tools like GA4 and Google Tag Manager to track the actions that matter. Reporting: a dashboard in Data Studio that updates itself and puts everything in one place. Interpretation: turning the numbers into decisions.
A live report that pulls your marketing data into one place and updates automatically, so you’re not clicking through ten platforms or messy spreadsheets every month. Our reporting template is a good place to start.
Mostly Google Analytics 4, Google Tag Manager, Data Studio, ad platforms, email platforms and social insights tools. Using something else? Ask, we’ve likely worked with it.
Let's untangle your analytics 💙
Whether you’ve got a question, want to work together, or just need help making sense of your analytics setup, we’re here. Drop a note to hello@harshmarketing.co and we’ll get back to you ASAP.