The tips you wish you had three campaigns ago.
Analytics how-tos, tracking guides and strategy breakdowns, written for marketers who are done guessing.
Marketing attribution guide
Marketing attribution guide: learn how to track traffic, leads, and sales back to their source using UTMs, GA4, reporting, and attribution models.
Becoming the marketer you’d be intimidated by
Learn the mindset and skills that turn uncertainty into confidence. Discover how to become the marketer you once found intimidating with strategy, data, and clarity.
Why your Meta ads never exit the learning phase (even when everything looks right)
Struggling to get your Meta ads out of the learning phase? Learn the real reasons campaigns stay stuck and how to fix them.
What pricing psychology can teach us about marketing analytics reporting
Think pricing psychology only belongs on sales pages? Think again. The same behavioural tactics can totally transform how your marketing reports land.
How to track your website video views and report the data
This guide shows you how to track video engagement in GA4, set up the right tags in Google Tag Manager, and build a clear, client-ready report in Looker Studio.
Track FAQ data with accordion clicks tracking on GA4/GTM (and actually report the results)
With just one GTM tag, you can track which FAQs are getting clicked, which questions people care about the most, and what content might need better placement on your web pages.
How to track website scroll depth with GTM, GA4, and Looker Studio
Curious how far people actually scroll on your site? This guide walks you through the best way to track and report this data. Perfect for landing pages and blogs!
Users vs. sessions vs. page views: what’s the difference?
Learn what each of these metrics mean, why they matter, and how to interpret them together for better marketing decisions.
Turn your analytics into a business case (that actually gets a “yes”)
Numbers don’t speak for themselves – you've got to use them to tell a story. Learn how to turn raw data into a compelling business case that actually gets approval.
Want smarter marketing decisions? Learn to use these analytics tools
This post breaks down the key tools every marketer should know: from GA4 and GTM to social insights, email data, ad platforms, and reporting with Looker Studio.
Why most marketers avoid analytics (and what finally made us stop)
Spoiler: it wasn’t curiosity, it was survival. Now, we help other marketers skip the guesswork and use data to make smarter, faster decisions.
What is marketing analytics? (and why every marketer needs it)
This blog breaks down what marketing analytics is, why ignoring it costs you, and how tracking both your results is the only way to start making smarter moves.