FAQ
You’ve got questions, we’ve got answers.
We didn’t start Harsh Marketing just to track clicks. We built it after 20+ combined years of running campaigns, building websites, writing copy, and constantly asking: “How can we make this perform better?” The answer? Analytics.
Here’s what we do, how we work, and how we help marketers go from overwhelmed to in control.
Marketing analytics 101
The basics
What is marketing analytics?–
Marketing analytics is how you stop guessing and start making smarter decisions. It’s the practice of collecting, measuring, and interpreting data from your marketing channels so you know what’s working, what’s not, and where to focus your energy.
What questions can I answer with marketing analytics?+
The ones that matter:✓What channel is bringing the highest quality leads?✓Why are people dropping off before converting?✓What’s the ROI on our recent campaign?✓Our traffic is growing, so why are conversions flat?✓What should we double down on next quarter?
What do you need to answer marketing analytics questions?+
We break marketing analytics into three key stages:
1. Data collection: we set up tools like GA4 and Google Tag Manager to track the right actions: form submissions, scrolls, button clicks, video views. If it matters to your goals, we’ll track it.
2. Reporting: a dashboard in Data Studio that visualises your data, updates automatically and gives you one place to monitor your website, socials and ads.
3. Interpretation: here’s where the gold is. We help you understand the numbers and translate them into strategy, like why leads dropped after your launch, which platform brought the highest quality traffic, or what content is converting.
What’s a dashboard?+
Your central hub for marketing data, basically a live digital analytics report. Instead of clicking through 10 different platforms or messy spreadsheets, you get one clean, visual report that updates automatically.
What platforms do you work with?+
We track performance across your website, paid ads, email and social media, with tools like:✓Google Analytics 4 (GA4)✓Google Tag Manager (GTM)✓Data Studio (dashboards)✓Email platforms and social insights toolsUsing something else? Just ask, we’ve likely worked with it.
Working with us
Services and support
Who are your services for?+
Freelancers, consultants, agencies and in-house marketers. If data touches your job, we can help.
What if I have no idea where to start with my analytics?+
That’s exactly why we’re here! We’ll meet you where you’re at, whether you have zero setup or a messy mix of tools. A 1-hour consultation is a good first step.
What if I already have some tracking set up?+
Awesome, you’re one step ahead. We’ll audit what you’ve got, fix what’s broken, and fill in the gaps, so you walk away with reliable data you can use.
What’s the difference between a consultation and done-for-you hours?+
In a consultation, we work through your problem together on a call. With done-for-you hours, you hand it over and we do the hands-on work for you.
How do your done-for-you services work?+
You buy a bank of 5 or 10 hours, tell us what you need and give us access to the platforms involved. We agree on priorities with you, work through them in order, and keep you posted on how many hours are left.
What types of analytics services do you offer?+
Our services include:✓Landing page reviews with conversion-focused insights✓Website and funnel strategy✓UTM strategy and implementation✓Data Studio dashboards (client or in-house)✓Scroll, click, form and video tracking setup✓GA4 and Google Tag Manager implementation✓SEO strategy paired with data collection✓Paid ads performance tracking and campaign reporting✓Social and email campaign analytics✓Analytics coaching and team training
Can you help me understand my analytics reports?+
Yes, and we love doing it! We don’t just hand you a report and walk away. We explain what it means and what to do next, like which landing page is converting best, whether clicks are turning into leads, or what’s slowing down your funnel.
What if I need ongoing support after my analytics are set up?+
We’ve got you. Book more consultations or top up your done-for-you hours whenever you need them, so your data keeps working for you as your marketing evolves.
Templates and courses
Learning on your own
Do you sell templates?+
Yes. Our reusable marketing report template and UTM tracker are one-time purchases you can reuse for every client or site. See them all on the products page.
Do you have any free resources?+
We do. Grab our free guides and frameworks on the freebies page.
Do you have any online courses or training programs?+
Coming soon! We’re building in-depth courses to help marketers and creative pros understand analytics. Join our email list and you’ll be the first to know when they drop.