Marketing analytics is how you stop guessing and start making smarter decisions. It’s the practice of collecting, measuring, and interpreting data from your marketing channels so you know what’s working, what’s not, and where to focus your energy.

The ones that actually matter:

• What channel is bringing the highest quality leads?

• Why are people dropping off before converting?

• What’s the ROI on our recent campaign?

• Our traffic is growing, so why are conversions flat?

• What should we double down on next quarter?

We break marketing analytics into three key stages:

1. Data collection: We set up tools like GA4 and Google Tag Manager to track the right actions – form submissions, scrolls, button clicks, video views. If it matters to your goals, we’ll track it.

2. Reporting (Dashboards): We build a custom dashboard in Looker Studio to visualise your data. It updates automatically and gives you one place to monitor all your marketing efforts like your website, socials, and ads.

3. Interpretation: Here’s where the gold is. We help you understand the numbers and translate them into strategy. You’ll get annotated reports or live calls to walk through insights like:
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• Why leads dropped after your launch
• Which platform brought the highest quality traffic
• What content is actually converting

A dashboard is your central hub for marketing data – basically a live digital analytics report. Instead of clicking through 10 different platforms or messy spreadsheets, you get one clean, visual report that updates automatically.Most dashboards take 2–4 weeks to build, depending on your setup. We’ll give you a clear timeline at the start, so you know exactly what to expect.

Yes – and we love doing it! We don’t just hand you a report and walk away. We explain what it means and what to do next. We help answer questions like:

• Which landing page is converting best?

• Are these clicks turning into leads?

• What’s slowing down our funnel?

This is part of our Interpretation service (and our favourite part, tbh).Item description

We track performance across your website, paid ads, email, and social media. We work with tools like:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Looker Studio (dashboards)

• Google Tag Manager (GTM)

• Email platforms and social insights tools

If you’re using something else, just ask. We’ve likely worked with it.

Marketers, directors, freelancers, web designers, developers, business owners… basically anyone who wants to make data-backed marketing decisions. If data touches your job, we can help.

That’s exactly why we’re here! We’ll meet you where you’re at, whether you have zero setup or a messy mix of tools – and create a clean, clear plan that matches your goals.

Awesome. You’re one step ahead. We’ll audit what you’ve got, fix what’s broken, and fill in the gaps. You’ll walk away with reliable data you can actually use.

Coming soon! We’re building in-depth courses to help marketers and creative pros actually understand analytics. Join our email list and you’ll be the first to know when they drop.

Here’s the breakdown of our process:

1. Discovery call: We get to know you and learn your goals

2. Audit or setup: Depending on where you’re starting from

3. Execution: We build what you need – tracking, dashboards, reports

Ongoing support: Optional, but ideal if you want help interpreting and acting on your data

Our analytics services include:

• Landing page reviews (with conversion-focused insights)

• Website and funnel strategy

• UTM strategy and implementation

• Custom Looker Studio dashboards (client or in-house)

• Scroll, click, form, and video tracking setup

• GA4 and Google Tag Manager implementation

• SEO strategy paired with data collection

• Paid ads performance tracking and campaign reporting

• Social and email campaign analytics

• Analytics coaching and team training

Whether you’re just getting started or you’re already knee-deep in data, we’ll tailor our services to your goals.

We’ve got you. Choose from ongoing consulting sessions or custom work plans, so your data keeps working for you as your marketing evolves.