At some point, every marketer gets askedβ¦
"How is it performing?"
THE HARSH TRUTHβ¦
A strong opinion isn't enough.
A content calendar isn't enough.
A pretty but static Canva report isn't enough.
This course teaches you how to:
β Collect the right data and verify it
β Build dashboards that get repurposed
β Show the performance numbers
β Stop making decisions based on opinions (or worse, your boss's)
Because the marketers who understand analytics usually end up with bigger opportunities, more strategic roles, and a stronger voice in the room.
Most marketers were never formally trained in analytics. Yet data literacy is now a top in-demand skill.
ITβS NOT JUST YOU
So if youβve everβ¦
β Panic-built a report before a meeting
β Avoided GA4 because it feels like another language
β Nodded along during attribution conversations
β Manually pulled numbers into spreadsheets
β Or described yourself as "more of a creative"
You're exactly who this course was built for.
Inside, you'll learn how to...
β Collect the right data
β Build dashboards that make sense
β Stop relying on gut feelings
β Become the marketer who actually has answers
No coding. No math degree. No need to be a "data person".
What changes when you actually understand your data?
A lot more than your reports.
You stop feeling lost in analytics conversations
No more mentally checking out when people start talking about attribution, funnels, conversions, or GA4. You finally understand the language behind performance marketing, and how it connects to the work you already do.
You collect data you can actually trust
No more "Wait... was that even tracked?" You'll build a tracking foundation that supports your actual goals, so you're not scrambling for answers after campaigns launch.
You stop rebuilding reports from scratch every month
Learn how to build reusable dashboards using free Google tools that update automatically and actually tell a story. No more copy/pasting numbers from screenshots into Google Slides at 11 pm.
People start seeing you differently
Because the marketers who understand analytics? They're usually the ones invited into strategy conversations, bigger-budget decisions, and leadership discussions. Data literacy changes how people experience you at work.
YOUR INSTRUCTORS
We've spent the last decade in agency marketing working across:
Paid media
SEO
Websites
Content marketing
And analytics
We've worked with 300+ organizations and learned one thing very quickly:
Doing marketing isn't enough anymore.
At some point, someone will ask: "Can you prove this is working?"
And we know what it feels like to not have that answer yet. We've:
Panic-built dashboards before meetings
Searched YouTube for GA4 tutorials at midnight
Manually pulled reports into spreadsheets
And scrambled for data that was never tracked properly in the first place
So we built the system we wish we had when we started. The same one we now use with real clients every day.
And now we're teaching it to you. Hope to see you inside!
Hi, we're Sara & Maddie π
20+
Years of combined experience
300+
Clients served
100%
Beginner friendly teaching
WHO THIS IS FOR
You do not need to be a "numbers person" to learn analytics
If opening GA4 makes you want to close your laptop immediately... or if you've ever said "I'm more of a creative" to avoid analytics conversations... you're in the right place.
The in-house or agency marketer β¨
You're tired of being the "creative person" churning out tasks while everyone else talks strategy, reporting, and performance. Because there's a big difference between "I managed social media" and "My organic strategy increased leads by 30%."
You want toβ¦
Connect your work to real results β
Speak confidently about performance β
Build a stronger portfolio and resume β
Become the marketer people trust with bigger decisions β
The freelancer or consultant π©π»βπ»
You're done guessing and ready to show receipts. Because better reporting doesn't just make clients happy. It makes them stay.
You want toβ¦
Build trust with dashboards and reporting systems β
Justify budgets and prove your value clearly β
Land bigger clients with more confidence β
The marketers who can explain results? Usually get rehired.
The business owner πΌ
You're tired of throwing money at marketing and hoping something sticks.
You want clarity onβ¦
What's actually driving results β
What's wasting budget β
And what deserves more investment β
WHATβS INSIDE
The 5-part strategy and reporting system behind confident, data-driven marketers
Most analytics training stops at showing you where to click. Our system teaches the full process: from the strategy behind the tracking, to building a reusable analytics dashboard you can repurpose for every client and project.
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Before touching the tools, you'll learn why so many marketers struggle with analytics in the first place. We'll cover:
Common reporting mistakes
Why "more data" doesn't always help
How analytics supports better marketing decisions
Real-world examples of analytics helping teams secure trust, budgets, and buy-in
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Learn how to create a reporting foundation that actually connects to your goals.
Youβll:
map your funnel
identify meaningful KPIs
understand reporting language
and build a reusable Measurement Brief you can use across campaigns, clients, and projects
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This is where we build your analytics setup step-by-step using:
GA4
Google Tag Manager
Google Search Console
and UTM tracking
Youβll learn how to track key marketing actions like button clicks and form submissions and validate your setup so you can trust the data youβre collecting.
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Learn how to use Data Studio to build dashboards and reports people actually understand and use. No more screenshotting charts into Google Slides at midnight! Youβll create:
a reusable reporting dashboard
a one-time campaign report
and a reporting system you can adapt for future clients, campaigns, or employers
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Get access to additional templates, resources, AI prompts, connector recommendations, bonus training, and ongoing support to help you continue building your analytics skill set beyond the course.
QUICK NOTE
This course is your analytics foundation
It's designed for beginner-to-intermediate marketers who want to stop feeling overwhelmed by analytics and finally build a reporting system they actually understand.
By the end of this course, you'll have:
A full analytics setup you trust
A live, reusable Google Data Studio dashboard you built yourself
A stronger understanding of how data fits into your marketing strategy
This course covers
β Analytics strategy
β Tracking setup (GA4, GTM, GSC)
β UTM tracking
β Dashboard creation
β Reporting systems you can reuse across future campaigns, clients, and jobs
What isnβt included
Deep data interpretation and campaign optimization. We're not diving into advanced decision-making like:
οΌΈ When to pivot campaigns
οΌΈ How to optimize ad performance
οΌΈ How to interpret complex performance patterns
That's a separate skill set, and it's exactly what we'll cover in our second course.
Letβs make sure this is the right fit
IS THIS FOR YOU?
β This is for you ifβ¦
Analytics feels intimidating and you're ready to finally understand it
You've ever said "I'm more of a creative" to avoid analytics conversations
You want clearer answers about what's actually working in your marketing
You want to speak more confidently about performance in meetings
You want stronger reporting skills for your resume, portfolio, or clients
You're tired of guessing and want data you can actually trust
You learn best through templates, walkthroughs, and real examples
β This is NOT for you ifβ¦
You're only looking for interpretation and campaign optimization training (that's in Course 2)
You want overnight results without learning the systems behind them
You already have an advanced analytics setup you fully understand and trust
You're unwilling to spend time learning the tools hands-on
You believe gut feeling alone is enough to guide marketing decisions
THE SHIFT
BEFORE:
οΌΈ Panicking when someone asks "how is this performing?"
οΌΈ Making decisions based on opinions, not evidence
οΌΈ Running campaigns without knowing what's actually working
οΌΈ Seen as the person executing tasks
Data literacy changes how people see you
AFTER:
β Walking into meetings with answers, not anxiety
β Catching problems and opportunities before anyone has to ask
β Recommendations backed by data you collected and trust
β Seen as someone who understands the business
Most marketers were never taught analytics. They were just expected to knowβ¦
JOIN THE WAIT LIST
π What to track
π How to report on it
π‘ How to explain performance
THIS COURSE WILL CHANGE THAT
Fill in the form below to be the first to know when it launches!
Get ready to collect better data, build dashboards that make sense, and confidently answer the question: "...so how is this performing?"
Questions? hello@harshmarketing.co
Questions? Weβve got answers
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Nope. This course was built for marketers by marketers. Not developers, engineers, or "data people." We walk you through everything step-by-step in plain language, with zero coding required and no assumed technical background.
If you can build a campaign, you can learn this. -
Mostly yes.
We use:
GA4
Google Tag Manager
Google Search Console
and Data Studio
All of those are completely free.
We also recommend Metricool for pulling social media data into reports. Itβs affordable, but optional. If itβs not in your budget right now, you can absolutely still complete the course and pull in all the website related data.
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By the end of the course, youβll have:
a full analytics setup you trust
an analytics dashboard that demonstrates performance
and a stronger understanding of how analytics fits into your marketing strategy
More importantly: youβll stop feeling completely lost every time analytics comes up in a meeting.
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It means youβre not rebuilding reports from scratch every month.
For the same client or website, your dashboard updates automatically as new data comes in. You can simply adjust the date range to:
review different time periods
compare performance over time
and filter through the data without manually recreating reports every month
So instead of building static reports in Canva or Google Slides over and over again, youβll have a live reporting system thatβs always connected to your data.
But it also goes beyond that.
Once youβve built your dashboard framework, you can duplicate it for future clients, campaigns, or websites, then simply swap the data source while keeping the same structure and reporting layout.
Meaning: you build the system once, then reuse it again and again.
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This course focuses on: strategy, tracking setup, and reporting.
It does not focus on interpretation and optimization.
Meaning weβre not diving deep into:
how to optimize campaigns
when to pivot strategy
or advanced performance analysis
Thatβs exactly what Course 2 will cover.
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The course is designed to be practical and self-paced.
Some students will move through it in a few focused days, while others will implement things gradually alongside their client work or full-time job.
Youβll have lifetime access, so thereβs no pressure to rush through it or βkeep upβ with anyone else.
Come back to the lessons, templates, and dashboards anytime you need them.
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Probably! Because having GA4 installed and having a reliable analytics system are two very different things.
Most marketers are collecting some data. Very few are collecting the right data in a way thatβs actually useful for reporting and decision-making.
For example:
Are your key events properly configured?
Are form submissions or purchases tracked correctly?
Have you marked important conversion actions as key events?
Can you easily segment performance by traffic source or campaign?
Do you trust the data enough to confidently report on it?
Thatβs the difference between βhaving GA4β and having a real analytics system.
And thatβs exactly what this course helps you build.
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Yep! If in the first 14 days of your purchase your course doesn't address your learning and growth needs, we'll refund you in full! Youβll just have to answer a few quick questions about why this course didnβt work for you.
Become the marketer who has the answers.
Collect the right data. Build dashboards and reports that actually get used. Make decisions based on data, not just gut feelings.