What is marketing analytics?

Marketing analytics is how you track, measure, and understand what’s working (and what’s not) in your marketing.

Basically, it helps you answer questions like:

Are people actually clicking on our ads?
Which social post brought in the most sign-ups?
How long are visitors staying on our site?
Which campaign led to the most donations/sales/sign-ups?

How does it work?

It involves collecting data from your marketing platforms (like Google Analytics, Meta Ads, email platforms, etc.), and using that data to...

Spot trends ⚡
Identify what’s driving results ⚡
Make smarter marketing decisions ⚡

Without marketing analytics, you're just guessing. With it, you're making moves based on real evidence. 💙

The harsh truth?

Data-driven marketers get better results.

How we can help

📘

FREE data collection starter guide

Feeling overwhelmed with how to collect data? BEEN THERE.

In this free guide, Data Confidence in 10 Minutes, you’ll learn how to get the most critical tools in place so you can:

Ensure that your web, social, and ads data tracking is set up correctly
Lay the foundation for smarter, data-driven decisions

Get my guide

💭

Personalized analytics coaching

Solve your analytics challenges with personal support. In this 1:1 session, we’ll help you:

Uncover your technical roadblocks and opportunities
Develop a plan to track and report on the data you need

Get 1:1 coaching

🖥️

Done-for you analytics services

Don’t want to do your analytics yourself? We've got you.

Our done-for-you services can cover the following:

Data collection setup and tracking (GA4, GTM)
Reports and dashboards (Looker Studio)
Interpretations to help you actually make sense of your data

Get in touch

Why "harsh marketing"?

We deliver the tough love your marketing needs.

Harsh Marketing was born from a shared passion for making data-driven decisions between two agency besties – a strategist and a designer 👯

This duo bonded over never sugar-coating results, always telling the truth, and having the guts to say things that clients might not want to hear. This was the catalyst for all things “harsh”.

As their work evolved, one thing stood out. The biggest wins (and happiest clients) came when analytics led the way. It made sense—numbers don’t lie. Data became the ultimate tool for telling the truth, backing up bold ideas, and driving better decisions.

The next step was clear. They wanted to share this discovery and make analytics less intimidating for the everyday marketer.

The goal? Help marketers, business owners, designers and developers use data the same way they do: to empower clients, pitch new projects, upsell their work, and make better marketing decisions.

Let’s talk data-driven marketing

Whether you’ve got a question, want to work together, or just need help untangling your analytics setup, we’re here.

Drop a note at hello@harshmarketing.co and we’ll get back to you ASAP.

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