Don’t just report numbers… start telling the story behind them.
The data tells you what happened. Interpretation tells you what to do next.
You’ve got dashboards, charts, and a pile of numbers.
What you’re missing is knowing what it means.
If you’ve ever stared at a chart thinking, “Okay but… is this good?” this guide is going to feel like someone finally turned the lights on.
This is our step-by-step framework for interpreting metrics so you can turn results into actual decisions.
It’s how we walk into meetings with confidence, not guesses.
Who is this guide for?
This resource is for generalist and in-house marketers, freelancers and business owners who want to finally turn those report numbers into action.
Our framework will help you…
Understand which metrics matter at each stage of the marketing funnel
Avoid common misinterpretations
Explain performance in a way your boss or clients actually understand
Feel confident when someone asks, “So… what happened this month?”
Move from “showing the numbers” to leading strategy
Why is interpretation so important?
Anyone can report data. Marketers who can interpret data become the strategic voice in the room.
That’s when people start taking your work seriously, asking for your input, and trusting your decisions. Interpretation is what helps you make smarter moves, show your impact clearly, and stand out from marketers who are just showing charts.
Ready to level up your confidence and your results? Start here.
We promise we won’t spam you 💙