Know what your marketing numbers actually mean, and explain them with confidence to your boss, client or team.
Tired of staring at a dashboard thinking "okay, but is this good?" This toolkit gives you a repeatable way to work out what happened, why it happened, and what to do next.
Follow four simple moves (Look sideways, Look deeper, Look wider, Look back) to investigate any change in your data. Then use AI to do the heavy lifting, and turn your findings into a clear report people actually read.
What's included:
The Marketing Data Interpretation Toolkit (27-page PDF guide)
Four worked examples, each with the full investigation and the finished report: a monthly review, an annual assessment, a campaign report and a tracking issue
The AI Marketing Analyst Prompt Pack: copy-and-paste prompts for every stage, from preparing your data to writing the final report
The Marketing Change Log (spreadsheet), with a filled-in example tab, so you always know what changed and why
Works with whatever data you already have: GA4, Google Ads, Meta, Data Studio, or just screenshots. Nothing to install. Buy once and use it on every report you write.
Because anyone can show the numbers. Be the person who knows what they mean.
Got a more extensive project on your hands? Get ten hours of personalized support for $850 USD (15% savings) so we can deep dive and solve your toughest analytics hang ups.
Use your hours across multiple calls as you work through your analytics, tracking, attribution, or reporting challenges. We can review your setup together, troubleshoot issues, answer questions, and help you determine the best path forward.
Hours can be used over multiple sessions, so you don’t need to use all five at once.
Ten hours of done-for-you marketing analytics work for $850 USD (15% savings).
A good fit for bigger projects or several needs at once. Use your hours across tracking, reporting, dashboards, data clean-up, or any other analytics work you need handled.
After you purchase, tell us what you need and give us access to the platforms involved. We'll agree on priorities with you before we start, and keep you posted on how many hours are left. Hours don't expire.
Five hours of done-for-you marketing analytics work for $450 USD (10% savings).
Use your hours on whatever you need most. That could be tracking setup or troubleshooting, reporting and dashboards, data clean-up, or another analytics task you keep putting off.
After you purchase, tell us what you need and give us access to the platforms involved. We'll agree on priorities with you before we start, and keep you posted on how many hours are left. Hours don't expire.
Need more than one session? Get five hours of hands-on marketing analytics support for $450 USD (10% savings).
Use your hours across multiple calls as you work through your analytics, tracking, attribution, or reporting challenges. We can review your setup together, troubleshoot issues, answer questions, and help you determine the best path forward.
Hours can be used over multiple sessions, so you don’t need to use all five at once.
Get hands-on help with your specific marketing analytics or tracking challenge.
During this 60-minute consultation, we can share screens, review your current setup, troubleshoot issues, and work through questions together.
Topics can include GA4, Google Tag Manager, UTMs and attribution, reporting and dashboards, data interpretation, conversion tracking, or other marketing analytics challenges.
Know exactly where your traffic is coming from, with a done-for-you UTM tracker that builds clean links and documents every one of them.
Tired of half your traffic showing up as "direct" and having no idea what it actually was? This tracker fixes the problem at the source, before the click.
Fill in the columns: source, medium, campaign, content, creative format — and the sheet writes the full tagged URL for you. No manual string-wrangling, no typos, no broken links. Every link you publish gets recorded in one place, so months later you can still see exactly how it was tagged.
What's included:
The UTM Documentation Template (spreadsheet, .xlsx)
Two fully worked examples — one paid social campaign, one organic resource link
Your own practice sheet, formulas already in place
An instructions tab
The Strategy Guidance & Worksheet document — what each parameter is for, how to pick a naming convention you'll stick to, and a breakdown of both examples
Works in Excel, Google Sheets or Numbers. Nothing to install, nothing to connect. Buy once and duplicate it per brand or client.
Because no dashboard can fix dirty data. Clean tags in, clear reports out.
Your web, SEO, paid and social data… pulled into one live Google Data Studio dashboard that updates itself.
Tired of spending hours copy/pasting numbers just to build one report? This template hands that time back to you. Less reporting, more deciding.
Connect it once to four data sources (GA4, Google Search Console, Google Ads, and Metricool) and it covers every platform that matters: organic and paid search, Google Business Profile, Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Meta Ads. Ready-made pages for traffic, key events, engagement, page breakdowns, and channel-by-channel social.
What you get:
✔️ A welcome PDF with links to everything you need
✔️ The full reusable Data Studio, formally know as “Looker Studio” dashboard
✔️ A step-by-step setup guide + video walkthroughs
✔️ Map it to your own data with a simple copy
✔️ Free updates, forever
Heads up: the social pages run through Metricool (Advanced or Custom plan). Everything web and Google works on the free connectors.
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