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Know what your marketing numbers actually mean, and explain them with confidence to your boss, client or team.
Tired of staring at a dashboard thinking "okay, but is this good?" This toolkit gives you a repeatable way to work out what happened, why it happened, and what to do next.
Follow four simple moves (Look sideways, Look deeper, Look wider, Look back) to investigate any change in your data. Then use AI to do the heavy lifting, and turn your findings into a clear report people actually read.
What's included:
The Marketing Data Interpretation Toolkit (27-page PDF guide)
Four worked examples, each with the full investigation and the finished report: a monthly review, an annual assessment, a campaign report and a tracking issue
The AI Marketing Analyst Prompt Pack: copy-and-paste prompts for every stage, from preparing your data to writing the final report
The Marketing Change Log (spreadsheet), with a filled-in example tab, so you always know what changed and why
Works with whatever data you already have: GA4, Google Ads, Meta, Data Studio, or just screenshots. Nothing to install. Buy once and use it on every report you write.
Because anyone can show the numbers. Be the person who knows what they mean.
The final line reuses the closing line from page 3 of the guide, so the listing sounds like the toolkit.
Know what your marketing numbers actually mean, and explain them with confidence to your boss, client or team.
Tired of staring at a dashboard thinking "okay, but is this good?" This toolkit gives you a repeatable way to work out what happened, why it happened, and what to do next.
Follow four simple moves (Look sideways, Look deeper, Look wider, Look back) to investigate any change in your data. Then use AI to do the heavy lifting, and turn your findings into a clear report people actually read.
What's included:
The Marketing Data Interpretation Toolkit (27-page PDF guide)
Four worked examples, each with the full investigation and the finished report: a monthly review, an annual assessment, a campaign report and a tracking issue
The AI Marketing Analyst Prompt Pack: copy-and-paste prompts for every stage, from preparing your data to writing the final report
The Marketing Change Log (spreadsheet), with a filled-in example tab, so you always know what changed and why
Works with whatever data you already have: GA4, Google Ads, Meta, Data Studio, or just screenshots. Nothing to install. Buy once and use it on every report you write.
Because anyone can show the numbers. Be the person who knows what they mean.
The final line reuses the closing line from page 3 of the guide, so the listing sounds like the toolkit.