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Know exactly where your traffic is coming from, with a done-for-you UTM tracker that builds clean links and documents every one of them.
Tired of half your traffic showing up as "direct" and having no idea what it actually was? This tracker fixes the problem at the source, before the click.
Fill in the columns: source, medium, campaign, content, creative format — and the sheet writes the full tagged URL for you. No manual string-wrangling, no typos, no broken links. Every link you publish gets recorded in one place, so months later you can still see exactly how it was tagged.
What's included:
The UTM Documentation Template (spreadsheet, .xlsx)
Two fully worked examples — one paid social campaign, one organic resource link
Your own practice sheet, formulas already in place
An instructions tab
The Strategy Guidance & Worksheet document — what each parameter is for, how to pick a naming convention you'll stick to, and a breakdown of both examples
Works in Excel, Google Sheets or Numbers. Nothing to install, nothing to connect. Buy once and duplicate it per brand or client.
Because no dashboard can fix dirty data. Clean tags in, clear reports out.
Know exactly where your traffic is coming from, with a done-for-you UTM tracker that builds clean links and documents every one of them.
Tired of half your traffic showing up as "direct" and having no idea what it actually was? This tracker fixes the problem at the source, before the click.
Fill in the columns: source, medium, campaign, content, creative format — and the sheet writes the full tagged URL for you. No manual string-wrangling, no typos, no broken links. Every link you publish gets recorded in one place, so months later you can still see exactly how it was tagged.
What's included:
The UTM Documentation Template (spreadsheet, .xlsx)
Two fully worked examples — one paid social campaign, one organic resource link
Your own practice sheet, formulas already in place
An instructions tab
The Strategy Guidance & Worksheet document — what each parameter is for, how to pick a naming convention you'll stick to, and a breakdown of both examples
Works in Excel, Google Sheets or Numbers. Nothing to install, nothing to connect. Buy once and duplicate it per brand or client.
Because no dashboard can fix dirty data. Clean tags in, clear reports out.